CCP at the World Social Marketing Conference

10 May 2017

Next week, CCP is excited to be showcasing our social and behavior change communication work as a sponsor of the World Social Marketing Conference, held on May 16 – 17 2017 at the Renaissance Arlington Capital View Hotel in Arlington, VA. We’re looking forward to sharing some of our most recent research and findings around family planning, mass media, digital health and monitoring and evaluation from our global and domestic projects.

If you’ll also be there, please consider visiting us at Booth 11 and attending presentations and workshops by CCP staff members. A complete list is below:

Tuesday, May 16

Outcome Harvesting: A Complexity-Aware Evaluation Methodology for Assessing Social and Behavior Change Communication (SBCC) Capacity Strengthening in Ethiopia Presentation by Lindsey Leslie, Program Officer on Outcome Harvesting, a new qualitative evaluation methodology, and its use in an assessment of an HIV-centered campaign. 10:45 AM -12:15 PM Salon 1

To Increase Acceptability of Long-Acting Reversible Contraceptive Methods (LARCs) as Safe, Effective Options for Youth Presentation by Erin Portillo, HC3 Family Planning Program Officer II on increasing youth access to LARCs through social and behavior change communication aimed at both clients and service providers. 10:45 AM – 12:15 PM Salon 1

Get Kol Art… Pik Welbodi Promoting Peace of Mind by Taking Positive Actions for Women’s and Girls’ Health Presentation by Jane Brown, Program Director on a mass media campaign and community-based program that aims to improve health outcomes for women/girls in post-Ebola Sierra Leone. 10:45 AM – 12:15 PM Salon 1

Promoting Quality Malaria Medicines through Social and Behavior Change Communication Presentation by Corinne Fordham, Program Officer on an Implementation Kit and campaign to promote positive behaviors around malaria medicine purchasing, use and reporting. 10:45 AM – 12:15 PM Salon 2

Focus on Benefits of Childbirth Spacing to Promote Contraceptive Use in a Pro-Natalist Society Presentation by Ian Tweedie, HC3 Nigeria Team Leader on HC3 Nigeria’s unique approach to promoting birth spacing in communities by focusing only on the benefits of family planning. 2:15 PM – 3:15 PM Salon 1

Wednesday, May 17

Using Social and Behavior Change Communication (SBCC) to Improve Service-Related Outcomes: A Proposed Model Presentation by Katherine Holmsen, HC3 Capacity Strengthening Director to introduce a new model for strategic integration of SBCC into the service delivery continuum. 10:15 AM – 11:30 AM Salon 1

Providers as People: Using Social and Behavior Change Communication (SBCC) to Influence Provider Behavior Interactive Workshop presented by TrishAnn Davis, Program Officer II on developing a strategy for using social and behavior change communication for service providers. 10:15 AM – 11:30 AM Salon 1

Getting Behavioral Determinants Right: Quantitative Measures Check Strategic Priorities in Promoting Breastfeeding in Vietnam Presentation by Ann B. Jimerson, FHI, Co-Authored by Danielle Naugle, CCP Research and Evaluation Officer. 10:15 AM – 11:30 AM Studio F

Using Mobile Phones to Empower “Smart Clients”: Entertainment/Education Improves Family Planning Seeking Behavior Among Couples Presentation by Allison Mobley, Senior Program Officer on “Smart Client”, an mHealth tool that delivers dramas about family planning using mobile phones and interactive voice response. 12:00 PM – 1:00 PM Salon 1

CCP’s Poster Presentations

Promoting Good Quality Malaria Medicine in Akwa Ibom, Nigeria – Poster 140

Nan Lewicky, Senior Program Officer II
Cheryl Lettenmaier, Sr Health Communication Advisor
Corinne Fordham, Program Officer
Priya Parikh, Program Specialist

Diving into Complexity: Lessons Learned in the Application of the Outcome Harvesting Evaluation Methodology in Bangladesh – Poster 147

Lindsey Leslie, Program Officer
Sanjanthi Velu, Bangladesh Team Lead
Rebecca Arnold, BKMI Project Director
Grace Awantang, Senior Research Data Analyst
Tilly Gurman, HC3 Research Director

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