The Leadership in Strategic Communication Workshop

A Unique and Transformational Learning Experience for Communication Professionals
Baltimore, MD

Inspiring leadership, transforming lives

The Johns Hopkins Center for Communication Programs (CCP) invites you to apply for the 2018 Leadership in Strategic Communication Workshop (LSCW). This 3-week course, led by a distinguished faculty of public health, policy and development experts, has been described as a transformative experience, designed for versatile, dynamic individuals who seek to lead within and beyond their organizations.

How to Apply

Applications for the 2018 LSCW will be open in mid-November, 2017. Please return to this site or sign up for email updates to learn more about the application process when it opens.

Who is this course for?

  • Project leaders interested in staying current with the latest social and behavior change communication program design approaches and new models for evaluation
  • Global health and development program managers seeking to increase their knowledge of  communication in the context of program design
  • Senior and mid-level officials in ministries of health, finance, and other departments related to health and global development
  • USAID mission staff who manage complex health and development projects in their region and/or who oversee implementing organizations
  • Development professionals working in social and behavior change communication, knowledge management and other areas of communication seeking to understand CCP’s approach to program design, implementation and evaluation


Applications are now closed

Other workshop opportunities:

Leadership in Strategic Health Communication (LSHC): Chennai, India – September 18 – 28, 2017  Learn more

LSCW has over 5,000 alumni in 100 countries around the world. Our alumni include country presidents, ministers of health, USAID mission directors, and other leaders in government, public health, global development, medicine, and communication.

What will you gain?

  1. Practical, accelerated learning of communication theory, design and measurement strategies, with a focus on social and behavior change.
  2. An understanding of multidisciplinary approaches, applied in the context of communication for global health and development.
  3. Current trends in project management, crisis management and leadership.

What will you do?

Working in a team, participants will develop a scalable health communication campaign based on a pre-determined global health or development challenge. In the course of developing the campaign participants will learn how to:

  1. Write a strategic communication plan
  2. Design and implement evidence-based, culturally-relevant messages
  3. Explore digital media as a mechanism for dissemination and measurement
  4. Develop a crisis response plan
  5. Measure and evaluate program results.


Tuition is $6,950. Travel, visa, hotel, and incidentals are not included in the tuition price. Johns Hopkins University does NOT provide financial assistance to applicants, and therefore it is the responsibility of each participant to find his or her own source of funding.  We recommend that sponsors and/or participants budget $10,000  to cover the cost of tuition, travel, hotel and all fees associated with attending the workshop.


All participants are required to stay at the selected hotel and pay for the meal package.

The Towson University Marriott Conference Hotel is approximately 30 minutes from CCP. Every guest will enjoy the conveniences of home merged with the benefits of hotel accommodations. The all-suite smoke-free, pet-free hotel offers modern, sun-filled rooms which feature a balcony and separate living and dining space for a homelike experience.

All participants are required to stay at the selected hotel and pay for the meal package. Your hotel accommodation is $99 USD per day (plus taxes and applicable fees) for 21 nights. Your meal package includes breakfast, morning/afternoon snacks, and lunch (except on Saturdays and Sundays). Your food package is $50 USD per day (plus taxes and applicable fees) for 15 days. Please note that dinner and weekend meals are not included in the package. Johns Hopkins will coordinate and confirm all hotel accommodations with Towson University Marriott Conference Hotel. If you have any questions about your hotel reservation, please contact Beonee McClarin Allen, CCP Program Coordinator, at

Obtaining Health Insurance and U.S Visa:

Participants who are not U.S. citizens or U.S. Permanent Residents must be admitted to the United States with the appropriate visa status. The Office of International Services (OIS) at JHU will determine the appropriate visa status for LSC workshop participants. If it is determined that visa sponsorship from the Johns Hopkins Bloomberg School of Public Health (JHSPH) is necessary, CCP will initiate an application for J-1 Exchange Visitor sponsoring in coordination with OIS.

It can take several months to secure the appropriate visa, so please plan accordingly. Specifically, individuals who will require J-1 visas must submit all required documents to JHSPH 90 days in advance of the workshop. Participants who do not heed this advice risk being denied entry to the United States. If you have any questions about visas, please contact us.

Who are our faculty?


Dr. Benjamin Lozare designed this workshop and has led it since its inception. Before joining CCP, he served as dean of the College of Arts and Sciences at the Health Sciences Campus of the University of the Philippines, as the first director-general of the Philippine Information Agency, and as deputy secretary-general of the Asian Mass Communication Research and Information Center Foundation. He has consulted with UN agencies such as the World Health Organization, the Economic Commission for Asia and the Far East, and UNFPA. Dr. Lozare was an Eisenhower Fellow and recipient of the first Newsweek International Communication Grant. He obtained his PhD in mass communications from the University of Wisconsin.



Andrea Brown, Master of Social Work, has worked with CCP as a program officer for six years and has over eight years of experience working in international health. Ms. Brown has vast experience in training and capacity building, having co- led in the organization and facilitation of three 2-week Leadership in Strategic Health Communication (LSHC) workshops in Senegal, Barbados and Ethiopia, CCP’s flagship training course.

With a Baltimore based team, she has organized, led and facilitated four 3-week LSHC workshops held in the United States. Ms. Brown is currently a Senior Program Officer with CCP’s Global Programs on Malaria. She works on strategic behavior change communication strategies to distribute long-lasting insecticidal nets (LLINs) to achieve Universal Coverage as well as strategies to ensure continuous distribution of mosquito nets to communities.

Ms. Brown provides technical support to Presidents Malaria Initiative (PMI) countries such as Madagascar, Liberia and Nigeria with additional activities in Senegal, Uganda, and Ghana. She has creative community outreach experience and has a proven commitment to social change and advocacy. Ms. Brown’s professional history includes working as a Health Educator for rural mothers and children and a Project Coordinator for famine stricken communities in Madagascar. She also has extensive experience working with domestic organizations, including non-profits that provide skills and opportunities for marginalized populations.


Heather Hancock, Senior Program Officer, is a public health and strategic communication specialist with expertise in the field of reproductive health and family planning. Her areas of communication expertise include strategy design, materials development, internet and communication technology, capacity strengthening, curriculum development, and community mobilization. She currently works with the Health Communication Capacity Collaborative (HC3) team to strengthen local capacity to design, implement and evaluate SBCC programs through tools creation, blended learning design and facilitation, and assessment development. She has been part of the training team for six years.


Mohamad Syar, MPS, MS, currently works as a Program Officer for Johns Hopkins Center for Communication Programs (CCP). He has 12 years experience in public health, and more than 9 years experience in the design, implementation and management of behavior change programs. He covers HIV, malaria, family planning and reproductive and sexual health. He has deep knowledge of participatory action approaches, is an excellent communicator and facilitator, and has developed curricula and training materials for many of CCP’s francophone programs. He has specific expertise in interpersonal communication, counseling and knowledge management. Mohamad Syar is passionate about the health and wellbeing of key populations such as commercial sex workers (CSW), men having sex with other men (MSM) and people who inject drugs (PWID). His professional interests include mHealth (the use of mobile technology in healthcare) and web communications, with a particular emphasis on behavior change communications around health. Currently he backstops CCP’s USAID-funded country programs in Mali, Cote d’Ivoire, Madagascar and Benin. A native of Madagascar, he is fluent in Malagasy, French and English.


Beonee McClarin has worked at the Johns Hopkins Center for Communication Programs (CCP) for 2 years as the Program Coordinator for the Leadership in Strategic Health Communications Workshop. During this time she has supported other projects such as the Health Communication Capacity Collaborative Ethiopia and AskConsult for Health Qatar projects. She is also an active member of the CCP Gender Community of Practice. She obtained her Master of Health Science in Public Mental Health from the Johns Hopkins Bloomberg School of Public Health and is currently a DrPH candidate with the Health Policy and Management Department.


Apral Smith has worked with CCP for over 6 years.  She has provided support for multiple projects in Nepal, Bangladesh, India, Indonesia, Pakistan, Vietnam, Kenya and Baltimore. She brings more than 20 years of administrative experience in working with non-profit and government agencies. Apral is a graduate of Coppin State University and holds a Bachelor of Science in English, with a concentration in Broadcast Production and Technologies.

Apral also is the owner and founder of an entertainment production company, Love Star Entertainment, LLC. Apral is a screenwriter and film producer with two completed full feature films and several undeveloped scripts. In her spare time Apral loves to dance, relax on the beach and shop.


Dan Barnett is a graduate of the Johns Hopkins General Preventive Medicine Residency Program (2002). He received his MPH degree from Johns Hopkins Bloomberg School of Public Health (2001), and his MD degree from Ohio State University College of Medicine and Public Health (1999). He graduated from Yale University with a BA in English (1993).

Research interests include best practice models to enhance all-hazards public health emergency readiness and response. Specific areas of focus include design and evaluation of preparedness curricula for public health workers; mental health aspects of public health emergency response; public health readiness exercises; and organizational culture change issues facing health departments in building a ready public health workforce.


Uttara Bharath Kumar has over 23 years of experience in the field of health communication and behaviour change.

Currently the Director of Capacity Implementation on the Health Communication Capacity Collaborative (HC3), she has been with the Johns Hopkins University/Center for Communication Programs (JHU CCP) since 1997 in Baltimore, Zambia and India. She is based in Chennai, providing regional technical expertise and support to programmes in India and in Asia and Africa.

She has led health communication programmes and initiatives globally involving multiple health issues including HIV/AIDS and STIs, maternal and child health, family planning, nutrition, malaria, tuberculosis. Some of the initiatives she spearheaded have won awards (The Red Ribbon Award 2006, Silver Medal at the New York Film Festival 2007, Africommnet Award for Best Multimedia Campaign in Africa, 2009).

She is an experienced trainer and has led as well as co-facilitated a number of Leadership in Strategic Health Communication (LSHC) workshops globally on behalf of Johns Hopkins University’s Training and Capacity Strengthening Division. She has numerous conference presentations and publications to her credit. She has supported programmes in USA, India, Zambia, South Africa, Namibia, Botswana, Tanzania, Uganda, Malawi, Ethiopia, Nigeria, Nepal, Mauritius, Cote d’Ivoire, Doha, Egypt and Mongolia.

Ms. Bharath Kumar has a Master’s degree in Public Health from the John’s Hopkins Bloomberg School of Public Health (Baltimore, USA) and a BA in English from Wellesley College. (Massachusetts, USA).


Ms. Böse is a public health and communication specialist with over 20 years of experience developing and implementing projects in reproductive health/family planning, HIV/AIDS, malaria, child survival and adolescent health promotion. Ms. Böse has spent the majority of her career with the Johns Hopkins Bloomberg School of Public Health Center for Communication Programs, where she is able to combine her penchant for theory with practical applications. Ms. Böse has worked extensively throughout the African continent and in Asia.

Prior to her current position as Director of the Health Communication Capacity Collaborative (HC3), Ms. Böse was Deputy Director of the Knowledge for Health project.  She has lived in both Malawi and Tanzania serving as founding Chief of Party for the BRIDGE project (HIV prevention) and COMMIT (malaria control).

She is specifically interested in the power of new technologies, including mobile phones, to strengthen provider capacity and client participation in the delivery of health services. Ms Böse enjoys working together with communities to inspire solutions for better health. Ms. Böse earned her BA in Anthropology from Stanford University and her MHS in Maternal and Child Health from Johns Hopkins Bloomberg School of Public Health.


Ms. Brown has over 20 years of experience in development communication and production, with an emphasis on gender, HIV and AIDS, adolescent reproductive health and malaria, as well as program management and mass media. Areas of expertise include developing social and behavior change communication (SBCC) strategies, radio distance learning programs, video production, and community based media approaches.

She was one of the principle innovators of the African Transformation methodology which enables women and men to explore underlying gender barriers and develop realistic solutions to practicing positive health behaviors and a key member of the Go Girls! team, a special Pepfar initiative addressing girls’ vulnerability to HIV in 3 countries. As Team Leader, she currently oversees programs in Malawi and Swaziland, as well as a project with WorldFish on gender transformation approaches in aquatic and agriculture settings. Ms. Brown has worked in Europe, Central America, Africa and Asia; she speaks conversational French.


Dr. Ciloglu has nearly twenty years’ experience in public health in the areas of family planning, reproductive health, maternal health, postabortion care, HIV/AIDS, malaria and tuberculosis. She is CCP’s Technical Area Lead for Family Planning and Reproductive Health.

Dr. Ciloglu has worked extensively in the development and implementation of capacity building programs including the development of curricula and training materials for strategic health communication program planning. She has specific expertise in advocacy, quality and performance improvement, knowledge management, and strategic leadership and management.

At Johns Hopkins Bloomberg School of Public Health, Dr. Ciloglu was a Nafis Sadik Fellow and received a certificate in health communication. She is an Associate in the Department of Health, Behavior and Society and co-teaches a course in Persuasive Communications.  She has worked extensively in Africa, Asia, and Near East/Eastern Europe. She is fluent in Turkish.

Maria Elena FigueroaE-mail:

Dr. Figueroa is currently Associate Scientist in the Department of Health, Behavior and Society at the Johns Hopkins Bloomberg School of Public Health (JHSPH) where she teaches a graduate seminar on Health Communication. She is also the Director of the Global Program on Water and Hygiene, and Director of the Research and Evaluation Division at CCP. Over the past 15 years, Dr. Figueroa has contributed to the field of applied communication for behavior change on health and development through research conducted in numerous countries.

Her current work focuses on the understanding of ecological, household and individual factors affecting hygiene behavior and household water treatment. As Director for the Global Program on Water and Hygiene, Dr. Figueroa provides technical expertise in these areas to CCP research and programs and to the larger community working on these issues.


Mr. Glass has worked in public health and development communication for over 20 years. He has expertise in every aspect of programming, including strategic planning, program development, marketing and fundraising, training, media production, and monitoring. He has worked extensively with government, NGO and private sector organizations across sub-Saharan Africa to build their capacity to manage nationwide health communication programs.

After his return from four years managing CCP’s programs in Ghana, he has served as Deputy Regional Director for Africa, Deputy Director of Programs and now, Director of Strategic Communication Programs. This latest position is a member of the Center’s core leadership, and involves oversight of seven Baltimore and overseas program management teams that implement over 50 reproductive health, maternal health, child health, HIV/AIDS, advocacy, marketing, social change and mobilization programs in over 20 countries.


Ms. Jacoby has over 15 years of experience in social and behavior change communication with an emphasis on family planning, maternal, newborn and child health, adolescent reproductive health, reproductive health, nutrition, communication strategy development, capacity building, community mobilization and entertainment education through mass and community media.

A Senior Program Officer at Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP), she is currently providing technical assistance to a Gates-funded Family Planning program in Nigeria and USAID-funded nutrition and family planning programs in Nepal. Between 2006 and 2008 she was based in Nepal serving as the CCP Communication Advisor for a large DFID-funded Safe Motherhood and Newborn Health Program. In Nepal she provided technical guidance to government, donor and NGO partners in strategy development, program design, advocacy, implementation, monitoring, and evaluation.

She conducted trainings for program partners in behavior change communication, TV and radio program design and production and in monitoring techniques. She teaches a course – Entertainment-Education for Behavior Change – at the Johns Hopkins Bloomberg School of Public Health.


Dr. Kincaid has worked in Asia, Latin America, and South Africa. He developed and tested the ideational model for health communication evaluation; tested new methods for the longitudinal analysis of communication impact, structural equation, propensity score analysis, and path modeling; developed the theory and computer programs to analyze the multidimensional image (mapping) of audience perceptions of health-related behavior; developed and applied computer simulation methods to test a new theory of social influence in communication networks; developed methods to measure the cost-effectiveness of communication campaigns; helped develop a new framework to measure the social changes and individual health behavior outcomes of community dialogue and collective action projects; and most recently an elaboration of drama theory for the study of entertainment-education programs.

The convergence theory of communication which he helped develop is now included in the Encyclopedia of Communication Theory. Before coming to CCP, he co-authored the first book in the field on communication networks, and he edited the first book on communication theory from both eastern and western perspectives, which won the outstanding book award from the Intercultural Communication Division of the International Communication Association. Dr. Kincaid has worked in the field of health communication for 30 years. Dr. Kincaid is fluent in Spanish.


Ms. Krenn has over 20 years of experience developing, implementing and managing communication programs for family planning, safe motherhood, reproductive health, malaria, child survival, TB, democracy and governance and HIV/AIDS. Her areas of expertise include strategy design, materials development, program management and facilitation, among others. Throughout her 24 year career at Johns Hopkins Bloomberg School of Public Health, she has demonstrated her ability to build, manage and lead effective teams, and deliver project results consistent with the Center’s and the School’s mission. Prior to assuming the role of Director at the Center, Susan was Director of CCP’s Program Unit bringing extensive leadership and management experience as well as technical expertise to the position. She served as Regional Director for CCP’s Africa Division between 1994 and 2008. Susan has worked professionally in 14 African countries, Central America and the Caribbean, including a three-year field position in Nigeria.


Dr. Limaye is a social and behavioral scientist, with a strong training background in epidemiology. She completed her doctoral degree in social and behavioral sciences at the Johns Hopkins Bloomberg School of Public Health with a focus on health communication and sexual and reproductive health. In her 10 years of working in global health, she has worked in Ethiopia, Haiti, India, Kenya, Lesotho, Malawi, Nigeria, Qatar, South Africa, Tanzania, Thailand, and Uganda, on topics including family planning, HIV prevention, care and treatment, maternal and child health, nutrition, and alcohol. Prior to being appointed a research director, she directed the Center’s Global HIV/AIDS program. She has been published in international peer-reviewed journals and is associate faculty at the Johns Hopkins Bloomberg School of Public Health, where she teaches graduate classes and has won various teaching awards. She holds an MPH in global health and in MA in international affairs, and prior to working in public health, she worked in advertising and marketing. She is fluent in Marathi and has basic proficiency in Hindi, and has been lecturing at the LSHC workshop for 9 years.


As deputy director of the global USAID-funded project, Health Communication Capacity Collaborative (HC3), Mr. Lokko oversees its malaria, HIV/AIDS and capacity strengthening portfolios. He also is responsible for building global and regional communities of health communication practitioners, which is central to the capacity strengthening agenda.

Based at the Johns Hopkins University in Baltimore, Maryland, United States, HC3 is strengthening the capacity of indigenous, local health organizations in Africa and Asia, and leading the implementation of cutting-edge approaches to social and behavior change communication.

With a background in pharmacy, public health and business management, Mr. Lokko has built a solid career of combining skills in social marketing, health communication, public health, health systems and organizational development. He has worked in more than 20 countries in Africa and Asia. Beginning in West Africa, he worked for over a decade in Ghana, Gambia and Nigeria, focusing on social marketing, public health and organizational development, with a special emphasis on public-private partnerships.

During Mr. Lokko’s eleven years with Johns Hopkins University, he first managed a USAID-funded health marketing and communications project in Uganda that centered on HIV/AIDS, malaria, and reproductive and child health. He then joined a global malaria project on vector control initiatives in Africa and Asia, managing operations in over 10 countries. In recent years, he moved to Baltimore to work on HC3.

He holds masters degrees in business management and Public Health from the University of Bath and the University of Liverpool respectively both in the UK

Passionate about the use of marketing for social good, Mr. Lokko’s goal for the future is to continue to infuse the power of marketing in communication for development.


Dr. Lynch has worked in malaria control for over 15 years, and is Project Director for the VectorWorks project.

He has led malaria advocacy efforts, as Director of the Voices for a Malaria-Free Future malaria advocacy project, focusing on improving malaria advocacy in the US, at the global level and in four African countries.

He was active with the Roll Back Malaria Partnership Board for 10 years. Prior to joining CCP he worked at USAID/Washington on the Global Health malaria team.


Mr. Shahjahan is the founder Director and CEO of Bangladesh Center for Communication Programs (BCCP) established in 1996 as the successor to the Bangladesh country office of the Johns Hopkins Center for Communication Programs (JHCCP).  He has more than 26 years of experience in the field of strategic communication including developing communication strategy; planning, designing and implementation of large-scale campaigns; community mobilization intervention; management and monitoring of programs; evaluation, etc.


Saori Ohkubo was born and grew up in Japan. When she was in college, she got into a study abroad program and came to the US. Since that time, she had been living and working in Baltimore and Washington, DC areas for over 20 years. Saori is currently a Monitoring and Evaluation Officer (M&E) for the Knowledge Management Unit (KM). Prior to joining CCP in 2004, She worked for the UNICEF Ghana country office as an Education Program Officer for 4 years. Before then, Saori worked for an NGO in DC focused on international education and development as a research assistant for three years. She was not originally specialized in public health in her study and early career, but her skills (M&E and KM) in the field of education were transferrable and relevant to the area of health communication. Her current research interests include the effect of organizational culture on KM and the measurement of KM maturity and capacity strengthening. She is a busy mom of two active children (13-year-old boy and 7-year-old girl), so she really does not have any spare time for herself! Her families’ favorite way to spend time as a family is to be out in the nature, and they love camping.


Ms. Merritt has 30 years of field experience in social and behavior change communication across a range of health and social development issues including: HIV prevention, family planning, adolescent reproductive health, tobacco control, maternal mortality, environmental advocacy, infectious diseases and quality accreditation systems in over 20 countries. She provides leadership for CCP multiple health and cross cutting technical programs as well as provides technical support to HIV/AIDS and Family Planning/Reproductive Health efforts. Merritt has designed and managed a wide variety of health communication programs, such as national health strategies, mass media campaigns, community-based initiatives, enter-educate outreach and special initiatives for under-served groups such as street kids, commercial sex workers, indigenous groups, and men.

She has managed several global health communication projects such as PCS and the Health Communication Project. Initiatives under her directions have received international awards at the Cannes, New York and London Festivals. She has an MPH and is fluent in Spanish and Portuguese. Country experience includes: Bolivia, Brazil, China, Colombia, Costa Rica, Eastern Caribbean, Ecuador, Egypt, El Salvador, Ghana, Guatemala, Honduras, India, Indonesia, Japan, Mexico, Mozambique, Nicaragua, Peru, Russia, Tanzania, Turkey and Uganda.


Dr. Storey is an Associate Director at CCP and faculty member at the Bloomberg School of Public Health where he teaches courses on strategic health communication programs. He has 30 years of experience in health communication, development communication and evaluation research, and has lived and worked in 29 countries.

His work spans a wide range of topics including reproductive health, maternal and child health, avian and pandemic flu, preventive health behavior, environmental communication, community capacity building and strategic communication planning.

He has consulted on health behavior communication research, evaluation and strategic planning for numerous international organizations and foundations. Previously, he was Director of Program Research for the Health Communication Partnership and has worked with the Johns Hopkins Center for Public Health Preparedness since 2006 researching the role of communication in all-hazards preparedness planning and response. Dr. Storey is ex-officio Chair of the Health Communication Division of the International Communication Association. He is fluent in Indonesian.


Sanjanthi Velu has a PhD in communication and over 15 years of experience working in the field of social and behavior change communication, advocacy, television and radio program production and program management. She has worked on family planning, maternal and child health, HIV/AIDS prevention, tobacco prevention and environmental communication programs in Asia and Africa.

Until recently Sanjanthi was the country director for CCP in India and she currently manages Asia regional programs and global projects at the Center for Communication Programs in Baltimore, MD.