United States


Sleep Safe Ambassador Antoine Dow and his son.

Baltimore Fathers Speak Out to Encourage Safe Sleep in New Campaign

Baltimore Commissioner of Health Dr. Oxiris Barbot, The Family League of Baltimore and leaders of the B’more for Healthy Babies initiative to reduce infant mortality launched a new “SLEEP SAFE” campaign video to encourage fathers to implement safe sleep practices for their babies and to encourage fellow dads to do the same.


Gov. O’Malley Announces Record Low MD Infant Mortality Rate

Gov. O’Malley Announces Record Low MD Infant Mortality Rate

Governor Martin O’Malley joined Maryland Department of Health and Mental Hygiene Secretary Joshua M. Sharfstein at the Anne Arundel Medical Center on August 8 to announce that the state’s infant mortality rate remains at a record low of 6.7 deaths per 1000 live births in 2011—the lowest rate ever recorded in Maryland for two years in a row.


A Sleep Safe bus shelter poster.

B’more for Healthy Babies Campaign Receives $1 Million Grant

The B’more for Healthy Babies campaign, an initiative of the Family League and the Baltimore City Health Department in partnership with JHU∙CCP, has been awarded $1 million by CareFirst BlueCross BlueShield to sustain the successful infant mortality reduction program.


Antoine Dow shares SLEEP SAFE messages with his clients at his barber shop.

Baltimore Barber Shares SLEEP SAFE Messages with Clients

Antoine Dow is not new to fatherhood, but the birth of his youngest son Nasir, now 8-months, brought some new challenges. “My son was a preemie,” states Dow. “He was in the hospital for a couple of months.”


Dad campaign bus shelter poster.

Baltimore SLEEP SAFE Campaign Reaches Out to Fathers

CCP’s successful B’more for Healthy Babies SLEEP SAFE campaign recently launched a new phase of advertising. Designed to address fathers and to make the connection between exposure to cigarette smoke and infant death, the new ads feature a real Baltimore dad talking about his own experience. Dale (the dad in the ad) “took one for the team” (his family) and stopped smoking in his home.