Lessons Learned from Using Celebrities as Public Health Messengers
During COVID-19 pandemic, CCP led a social media campaign in Malawi using influencers to share messages about vaccination. Results were mixed.
During COVID-19 pandemic, CCP led a social media campaign in Malawi using influencers to share messages about vaccination. Results were mixed.
New CCP research suggests that treating the COVID-19 vaccine differently than other routine vaccines may have contributed to vaccine doubts and low uptake rates.
As we look forward to 2024, CCP takes a look back at some of its most interesting stories from the past year.
“It is amazing how evidence-based, community-centered social and behavior change interventions have changed TB case finding in Nigeria,” says Bolatito Aiyenigba, deputy project director for Breakthrough ACTION-Nigeria.
“In emergencies, people must have the information that they need in a way that they can understand it and is motivational to them,” says CCP’s Natalie Tibbels, who is leading the effort.
The people of Uganda were locked down during COVID. Now, an Ebola outbreak means another public health crisis to worry about.
This marks the first time CCP has received special funds to address monkeypox, a public health emergency of international concern.
A year before COVID hit, CCP began work on a project to prepare for future pandemics. Now, work continues to ensure we are even more prepared next time.
Two CCP teams – from Bangladesh and Côte d’Ivoire – will present their COVID-related work at a global virtual meeting on generating demand for COVID-19 vaccines.
CCP will receive $9.5 million to continue its work promoting COVID-19 vaccine uptake and acceptance in Asia and Africa.
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