Centre for Communication Programs Pakistan
The mission of the Centre for Communication Programs Pakistan (CCPP) is to save lives, ensure basic human rights and improve overall wellbeing through social and behavior change communication, advocacy and community mobilization. It works to make an impact on the lives of Pakistan’s disenfranchised, disadvantaged and most vulnerable populations.
Research and evaluation is central to CCPP’s mission as is training communication experts in the public, private and not-for-profit sectors at the national, regional and community levels. The Centre’s tools include strategic communication interventions, scripted dialogue, initiatives for collective action and individual behavior and advocacy campaigns that are culturally appropriate and sensitive to local customs.
The Empowerment, Voice and Accountability for Better Health & Nutrition Project, under the Provincial Health and Nutrition Programme, is a four-year DFID-funded initiative to improve reproductive, maternal, newborn and child health services and nutrition in Punjab and Khyber Pakhtunkhwa provinces. The program is designed to increase demand for health and nutrition services and to encourage citizens to hold duty-bearers accountable for the care they provide.
The Health Communication Component of USAID’s Mother and Child Health Program is a five-year initiative that will address family planning and maternal and child health issues in the Sindh province. CCPP will work closely with the prime, CCP, and partners Mercy Corps and Rural Support Program Network to increase healthy behaviors and the use of health products and services.