No one is sure what the next great global health threat will be. The world’s experience combating Zika, Ebola (most notably the 2014-2015 outbreak in West African), H5N1 and others have shown the importance of being prepared to contain and prevent future outbreaks. Whatever the next global pandemic, public health experts will respond to make sure millions of people are not infected and economies are not crippled. And social and behavior change communication (SBCC) is an essential component of their response.

CCP provides expertise on strategic health communication focusing on prevention measures, preparedness, containment, and crisis management of an emerging disease outbreak.

CCP uses a health communication perspective to promote preparedness, prevention, and personal hygiene behaviors like hand washing. These approaches are based on CCP’s SBCC frameworks which improve program design and achieve maximum impact. CCP develops communication strategies for key audiences that include policymakers, media personnel, health professionals, communities and individuals.

For more information, contact: Alice Payne Merritt |