The ROSHNI (Rights for Sanitation, Health and Nutrition Initiative) Project is an integrated water, sanitation and hygiene (WASH) and nutrition intervention program implemented in the Indian states of Andhra Pradesh, Madhya Pradesh and Odisha. ROSHNI is a three-year UNICEF-funded project, completed in collaboration with Johns Hopkins Center for Human Nutrition and the Department of International Health.
The project objectives include:
- reduce malnutrition among children 0-5 years of age including stunting, wasting and underweight, linear and ponderal growth
- improve WASH and infant and young child feeding (IYCF) behaviors and
- evaluate micronutrient status, school preparedness, cognitive development and educational outcomes in children 3-14 years of age
The ROSHNI social and behavior change communication (SBCC) strategy is based on a set of principles that guide the development of the health behavior change interventions. The guiding principles cut across most domains of the strategy such as its vision, integrated programming, media mix, community engagement and other elements.
The three underlying principles are:
- Compassion, commitment and collective action;
- Human rights; and
- Gender, social and cultural norms.
- Conducted a literature review to understand current statistics and local approaches used to address WASH and nutrition in key states.
- Conducted key informant interviews and focus group discussions with key stakeholders to obtain information on the specific local context.
- Completed a content analysis of more than 500 national and state-level communication materials to identify materials that can be adapted for use in a new integrated SBCC strategy as well as gaps in materials which would require development and testing.
- Developed communication strategy for implementing an integrated WASH and nutrition project.