Tanzania Capacity and Communication Project

Promotional image from Aiisseee!, TCCP’s radio-based game show that tests partners’ knowledge of each other.

The Tanzania Capacity and Communication Project (TCCP) is a five-year, USAID-funded project led by CCP in partnership with Media for Development International (MFDI) and the Tanzania Communication and Development Center (TCDC). TCCP works closely with the Ministry of Health and Social Welfare (MOHSW), including the National AIDS Control Program (NACP), National Malaria Control Program (NMCP), Reproductive and Child Health Section (RCHS), and Health Promotion and Education Section (HPES). Other major stakeholders include the Tanzania Commission for AIDS (TACAIDS), regional and local governments and health management teams, other USG implementing partners, and local non-government organizations and private sector organizations.

TCCP’s vision is a Tanzania where people take charge of their own health, creating healthy households where individual changes in health lead to healthier families and communities.

TCCP’s areas of focus include HIV prevention and treatment, family planning and reproductive health, maternal and child health, and malaria prevention and treatment.

Objectives

  1. Execute evidence-based, coordinated social and behavior change communication initiatives at scale.
  2. Effectively coordinate SBCC at the national, regional, and district levels.
  3. Measurably transfer social and behavior change communication skills to Tanzanian institutions, organizations and individuals.

Key Activities


  • Development and implementation of vibrant, integrated mass media, community mobilization, and interpersonal communication campaigns for HIV, malaria, family planning, safe motherhood and child survival, including: the national Wazazi Nipendeni (Love me, parents) safe motherhood campaign; the Nyota ya Kijani (Green Star) family planning campaign; the Tunakuthamini (We value you) HIV treatment campaign; and the Sio Kila Homa ni Malaria (Not Every Fever is Malaria) malaria test and treat campaign.

    • Production and broadcast of a 26-episode entertainment-education TV serial drama, Siri ya Mtungi (Secrets of the African Pot), that artfully weaves behavior change messaging into emotionally charged stories of its colorful characters

      • Strengthening the capacity of Tanzania’s local film industry (“Swahiliwood”) to develop and produce health-related social and behavior change communication films.

        • Radio distance learning to equip community volunteers with community mobilization skills and health information

          • Learning by doing and on-the-job training through the “Advancing Communication Experientially” (ACE) internship and fellowship programs for entry-level and mid-career professionals

            • Leadership training in social and behavior change communication

              • Formative research, process and impact evaluation of project activities

              Location:
              Tanzania
              Time Frame:
              2010 – 2015

              Select Accomplishments
              • TV serial drama Siri ya Mtungi named winner of the 2015 AfriComNet Annual Award for Excellence in Mass Media.
              • Exposure to the Tuko Tangapi? Tulizana campaign was significantly associated with improved HIV prevention knowledge, sexual protection self-efficacy, sexual attitudes, condom attitudes, communication about HIV testing with one’s partner, HIV testing, and condom use at last sex.
              • Nearly 1.1 million individuals have registered for the Wazazi Nipendeni SMS platform to receive text messages providing guidance depending on the stage of their pregnancy. An impact evaluation found that exposure to the campaign was a significant predictor of number of ANC visits, HIV testing, individual birth planning, delivery at a health facility, knowledge of malaria in pregnancy, receipt of SP, number of doses of SP received, and bednet use.
              • Trained 586 participants in Leadership in Strategic Health Communication through 26 workshops, and supported the creation and activity of the Tanzania Strategic Health Communication Network (TASHCOM) for alumni of the Leadership in Strategic Communication Workshop.
              • Involved 209 participants (106 interns and 103 fellows) in the ACE mentoring program.
              • Supported the production of three feature-length films (Network, Mdundiko, and Sunshine) through a capacity strengthening initiative for Tanzania’s local film industry (“Swahiliwood”). Two films were nominated for Africa Magic Viewers’ Choice Awards in 2015. The most popular film, Mdundiko, has been watched over 200,000 times on YouTube (as of November 2015).