From 2010-2016, the Tanzania Capacity and Communication Project (TCCP) worked to encourage Tanzanians to take charge of their own health, creating healthy households where individual changes in health behaviors led to healthier families in communities. To achieve this, TCCP implemented national social and behavior change communication (SBCC) campaigns while working diligently to support and grow a network of Tanzanian SBCC professionals and systems.
TCCP’s goals were to increase the adoption of safer behaviors in the areas of HIV prevention and treatment, family planning, maternal, newborn and child health, and malaria as well as to build the capacity of Tanzanian individuals and institutions to conduct SBCC initiatives of their own long after the program ended.
These efforts have made a measurable difference in supporting Tanzanians to take charge of their health, and design and implement effective SBCC programs.
Among the program’s successes:
- Pregnant women exposed to the Wazazi Nipendeni (Love me, parents) safe motherhood campaign were significantly more likely to attend prenatal medical visits, have been tested for HIV and protect themselves from malaria during pregnancy through preventive medication and insecticide-treated bed net use. The campaign included radio and television spots, billboards, posters, T-shirts, a text messaging system, community outreach activities and promotional materials including the campaign’s calls to action.
- The Kamiligado Radio Distance Learning program trained community volunteers in community mobilization and empowered them with correct health information to use when working in their communities. Each 30-minute episode explored a community mobilization topic and covered a particular health area. TCCP registered approximately 6,000 community volunteers as regular listeners of Kamiligado. Registered listeners received a set of tools to assist them in their community work. Periodic quiz questions and text messages helped to ensure that the audience stayed engaged in the program. Program evaluation results have indicated an increase in knowledge and improved attitudes on a range of health topics, particularly HIV and family planning. Further evidence suggests that program listeners were more likely than non-listeners to discuss health topics and ways to improve their community with others.
- In order to build the groundwork for a full transition to locally developed SBCC by Tanzanians for Tanzanians, TCCP also invested heavily in the establishment and growth of the Tanzania Communication and Development Center.
- Supported the production of three feature-length films (Network, Mdundiko, and Sunshine) through a capacity strengthening initiative for Tanzania’s local film industry (“Swahiliwood”). Two films were nominated for Africa Magic Viewers’ Choice Awards in 2015. The most popular film, Mdundiko, has been watched more than 138,000 times on YouTube.