Malaria claims the lives of more than 600,000 people each year, primarily infants and children. Johns Hopkins Center for Communication...

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e-Enhanced Social Marketing Initiative – Ghana

What’s good for the customer is good for the retailer. That’s the philosophy behind the e-Enhanced Social Marketing Initiative (ESMI), an initiative in Ghana led by CCP in partnership with Mennonite Economic Development Associates and the Malaria Consortium. Its aim? Revive the commercial market for long-lasting insecticidal nets (LLINs), providing households across southern Ghana with the option to purchase a net of their choice at an affordable price.