© 2012, Diana Mrazikova Malaria claims the lives of more than 600,000 people each year, primarily infants and children. Johns...
What’s good for the customer is good for the retailer. That’s the philosophy behind the e-Enhanced Social Marketing Initiative (ESMI), an initiative in Ghana led by CCP in partnership with Mennonite Economic Development Associates and the Malaria Consortium. Its aim? Revive the commercial market for long-lasting insecticidal nets (LLINs), providing households across southern Ghana with the option to purchase a net of their choice at an affordable price.