Nigeria’s Newman Street Targets Family Planning, Malaria
16 Oct 2014
Andy is a handsome barber who dreams of Afro hip-hop stardom and thinks he’s immortal.
Mama Ejiro sews fashionable clothes in front of her family’s home and dreads having another mouth to feed.
The upright Teacher Chongo favors 60s fashions and loves jazz and high life music.
John Atta, heir to an oil company, seems to have a perfect life but lives at the mercy of his domineering mother.
These characters and a host of others played by Nollywood notables inhabit Newman Street, a new education entertainment television program set in the heart of a vibrant, urban slum in Nigeria. Launched this week at a gala in Lagos, Newman Street is scripted to promote family planning measures as well as malaria-prevention practices such as correct bed net use.
Two years in the making, Newman Street is the product of “an amazing group effort by our partners and funders that is unprecedented,” says Caroline Jacoby, Senior Program Officer at JHU∙CCP.
In Newman Street, the malaria and family planning messages weave seamlessly through an action-packed script that takes viewers from Newman Street to Highbrow, the posh home of John Atta. The plot boasts all the ingredients of irresistible television— tragedy, mayhem, laughter, love, deception and forgiveness —designed to attract millions of viewers of the weekly program.
Newman Street is a collaboration of the Centre for Communication Programmes Nigeria (CCPN) and Nollywood Concept Promotions (NCP). Support comes from the United States Agency for International Development/President’s Malaria Initiative (USAID/PMI)’s support to the Health Communication Capacity Collaborative (HC3), United Nations Population Fund (UNFPA), the Nigerian Reproductive Health Initiative (NURHI) funded by the Bill & Melinda Gates Foundation and the UK Department for International Development (UKaid)-sponsored SuNMap project .
Newman Street debuts across Nigeria, 8:30 pm Sunday, Oct. 19.
You can learn more about Newman Street here: http://newmanstreetng.tv/
Follow on Twitter: @NewmanStreetNG