Leadership in Strategic Communication Workshop

Leadership in Strategic Communication Workshop

Baltimore, Maryland USA
June 16 to July 4, 2025

This three-week workshop, led by a distinguished faculty of public health, policy and development experts, will transform the way you approach work.
Apply by Feb. 3
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The backbone of the workshop is guided by the P Process, a five-step communication framework. The P Process, which has guided the creation of communication strategies for more than 30 years, has been updated to incorporate lessons learned and to acknowledge the real-time, dynamic nature of the strategic process as well as new technologies and the constantly changing nature of communication, social norms and individual behavior and decision-making. It draws from many other disciplines, including design theory, behavioral economics, social psychology and anthropology.

Throughout the course of the workshop, participants will also explore their own personal potential for making a positive impact in the world. This holistic approach to change was developed by one of the workshop’s original creators, Dr. Benjamin Lozare, whose legacy workshop facilitators carry forward today.

The LSCW has over 5,000 alumni in 100 countries around the world. Our alumni include country presidents, ministers of health, USAID mission directors, and other leaders in government, public health, global development, medicine and communication. 

Who will facilitate?

Arzum Ciloglu, MPH, DrPH
Andrea Brown Anschel, MSW
Davette English, MLA
Shawnie Cloud

Who is this workshop for?

USAID Mission Staff
SubTitle
who manage complex health and development projects in their region and/or who oversee implementing organizations
Development Professionals
SubTitle
working in social and behavior change communication, knowledge management and other areas of communication seeking to understand CCP's approach to program design, implementation and evaluation.
Project Leaders
SubTitle
interested in staying current with the latest social and behavior change communication program design approaches and new models for evaluation.
Global Health and Development Program Managers
seeking to increase their knowledge of communication in the context of program design.

What will participants gain?

Practical, accelerated learning of communication theory, design and measurement strategies, with a focus on social and behavior change.

An understanding of multidisciplinary approaches, applied in the context of communication for global health and development.

Knowledge of current trends in project management, crisis management and leadership.

Learning Objectives

Working in a team, participants will develop a scalable health communication campaign based on a pre-determined global health or development challenge.

In the course of developing the campaign participants will learn how to develop a scalable communication campaign:

  1. Write a strategic communication plan
  2. Design and implement evidence-based, culturally relevant messages
  3. Explore digital media as a mechanism for dissemination and measurement
  4. Develop a crisis response plan
  5. Measure and evaluate program results
1

Write a strategic communication plan

2

Design and implement evidence-based, culturally relevant messages

3

Explore digital media as a mechanism for dissemination and measurement

4

Develop a crisis response plan

5

Measure and evaluate program results

Tuition

Tuition is $7,000.

BSPH full-time staff can access non-credit professional development tuition remission to attend the workshop.

Travel, visa, hotel, and incidentals are not included in the tuition price. Johns Hopkins University does not provide financial assistance to applicants, and therefore it is the responsibility of each participant to find his or her own source of funding.

We recommend that sponsors and/or participants budget $10,000 to cover the cost of tuition, travel, hotel and all fees associated with attending the workshop.

Visa Information

Please note that JHU does not offer immigration sponsorship for this workshop. The B-1/B-2 visitor visa (or visa waiver program) may be suitable for participants who are not U.S. Citizens or Legal Permanent Residents.

Visitor visas are self-sponsored, and individuals submit a visa application directly to a U.S. consulate or embassy abroad.

The U.S. Department of State is the issuing authority for all U.S. visas and determines whether the proposed activity in the U.S. is appropriate for issuance of a visitor visa.

Participants authorized to be in the U.S. in some other visa status may be able to attend the program if that status also allows participation in this type of program and does not violate the terms of their visa.

Apply by Feb. 3

Arzum Ciloglu, MPH, DrPH

Director, Capacity Strengthening
Team Leader,
Tanzania, Uganda, Zambia and Rwanda

Linkedin

Arzum Ciloglu has more than 20 years’ experience in public health in the areas of family planning, reproductive health, maternal health, post-abortion care, HIV/AIDS, malaria and tuberculosis. She is CCP’s director for capacity strengthening.

Arzum has worked extensively in the development and implementation of capacity building programs including the development of curricula and training materials for strategic health communication program planning and advocacy. A team leader, she has specific expertise in strategic leadership and management, advocacy, quality and performance improvement and knowledge management.

At the Johns Hopkins Bloomberg School of Public Health, Arzum received her DrPH in Population, Family and Reproductive Health, was a Nafis Sadik Fellow and received a certificate in health communication. She is an associate in the Department of Health, Behavior and Society and has worked extensively in Africa, Asia and Near East/Eastern Europe. She is fluent in Turkish.

Andrea Brown Anschel, MSW

Team Leader
Sierra Leone, Nigeria

Linkedin

Andrea Brown Anschel has worked with CCP as a program officer since 2010 and has more than 14 years of experience working in international health. Andrea has vast experience in training and capacity building. With a Baltimore-based team, five times she has organized and co-facilitated CCP’s signature four-week Leadership in Strategic Communication Workshop held in the United States. She has also co-led in the organization and facilitation of five two-week leadership workshops in Senegal, Barbados, Ethiopia, Nigeria and Rwanda.

Andrea is currently a senior program officer supporting Breakthrough ACTION, CCP’s global social and behavior change project, as a team leader for Sierra Leone and Nigeria. Specifically, Andrea supports supervision, management and oversight on several technical areas including zoonotic diseases, malaria, COVID-19, WASH, family planning/reproductive health and maternal, newborn and child health.

Andrea previously provided technical and operational support on CCP’s global malaria program. She has creative community outreach experience and has a proven commitment to social change and advocacy. Andrea has also worked as a health educator for rural mothers and children and a project coordinator for famine-stricken communities in Madagascar. She also has extensive experience working with domestic organizations, including non-profits that provide skills and opportunities for marginalized populations. Andrea has a master’s in social work from the University of Maryland with a concentration in community development and social action.

Davette English, MLA

Administrative Specialist

Davette English has more than 20 years of experience in administration, and several years of experience in finance. She has been with Johns Hopkins University since 2001 and has earned her Bachelor of Science in Interdisciplinary Studies, minoring in Communication, and a Master in Liberal of Arts, both from the JHU’s Kreiger School of Arts and Sciences.

Currently, she supports the CCP’s executive director, as well as the biannual World Wide Meeting, the annual Leadership in Strategic Communications Workshop, SBCC Summit, as well as other various events. She also manages CCPs Baltimore headquarters, and conducts multiple other administrative functions.

Shawnie Cloud

Sr. Administrative Coordinator

Shawnel A. Cloud has more than 25 years of experience in administrative operations, with the past 16 at Johns Hopkins University in the treasury office, at the Center for a Livable Future and at the Center for Communication Programs. At CCP, Shawnie supports the Research and Evaluation team, as well as domestic work through the Baltimore team which concentrates on harm reduction in the African American and Latinx communities in and around Maryland.