Baltimore SLEEP SAFE Campaign Reaches Out to Fathers
CCP’s successful B’more for Healthy Babies SLEEP SAFE campaign recently launched a new phase of advertising. Designed to address fathers and to make the connection between exposure to cigarette smoke and infant death, the new ads feature a real Baltimore dad talking about his own experience. Dale (the dad in the ad) “took one for the team” (his family) and stopped smoking in his home.
