CCP is pleased to announce that it will be developing and implementing the social and behavior change communication (SBCC) strategy for ENGINE (Empowering New Generations to Improve Nutrition and Economic opportunities), a five-year, $6 million USAID-funded project in Ethiopia.

Led by Save the Children, CCP joins the Feinstein International Center and Friedman School of Nutrition Science and Policy at Tufts University, Jhpiego, Land O’ Lakes Inc. International Development and Valid International on the project team.

The goal of ENGINE is to improve the nutritional status of women and young children in 100 woredas (districts) across Ethiopia through sustainable, comprehensive, coordinated and evidence-based interventions. This project will work in tandem with the US Government’s Feed the Future program, which operates in 83 of the 100 woredas covered by the ENGINE project. ENGINE will specifically address the needs of those people who are most vulnerable to malnutrition, i.e., pregnant women, new mothers and the 1,000 days between pregnancy and two years of age.

CCP is tasked with developing a SBCC strategy to promote the adoption of optimal nutrition and health-seeking practices. Activities will include:

• Developing materials for health centers to improve the ability of providers and outreach workers to counsel clients on micronutrient issues;
• Conducting formative research on maternal, infant and young child feeding knowledge and practices;
• Promoting nutrition through a recognizable brand and role model, including an animated character named Sister Asnakech, and entertainment education channels;
• Achieving scale by modeling local action through the mass media;
• Advancing change through frontline workers, community conversations, and community-based mobilization;
• Supporting leadership and integration through concerted advocacy.

For more information about ENGINE and CCP’s role in the project, please contact Kathryn Bertram.

Learn more about CCP’s work in Ethiopia.