CCP’s successful B’more for Healthy Babies SLEEP SAFE campaign recently launched a new phase of advertising. Designed to address fathers and to make the connection between exposure to cigarette smoke and infant death, the new ads feature a real Baltimore dad talking about his own experience. Dale (the dad in the ad) “took one for the team” (his family) and stopped smoking in his home.

NPR coverage of the SLEEP SAFE campaign.

For more information on the SLEEP SAFE campaign in Baltimore City and to see other campaign materials, including a video featuring mothers whose babies died in unsafe sleep environments, go to www.healthybabiesbaltimore.com.