PMI and the CCP-led Breakthrough ACTION project created a toolkit to train faith leaders about how they can encourage malaria prevention.
In Malawi, young boys from about 5 to 15 are less likely than their family members to sleep with an insecticide-treated bed net designed to protect them from mosquitoes carrying the parasite that causes malaria.
In its evaluation study, Breakthrough ACTION found that exposure to the many layers of the campaign led to shifts in mindsets about sleeping under a mosquito net as a social norm, as well as changes in malaria-prevention behaviors.
After nearly losing her sister to malaria, Monne Thérèse Bleu Bomin made it her mission to fight the disease. Today, she uses behavioral data to drive national strategies in Côte d’Ivoire.
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