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Female preachers spread over thousands of islands are not usually included in ambitious behavior change initiatives focused on creating demand for healthy poultry products. Nonetheless, this is precisely the unusual approach that the Strategies Against Flu Emergence (SAFE) project in Indonesia adopted, with impressive results.
A new Global Program on Avian and Pandemic Flu Communication is operating at the Johns Hopkins Bloomberg School of Public Health, Center for Communication Program (CCP). The Global Program signals CCP’s commitment to achieving a proactively prepared international avian and pandemic flu community through strategic communication.
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