With support from CCP, communities built on Idir, a long-standing Ethiopian social support system, to create a safety net that reduced risky practices during anthrax outbreaks.
“This work is a reminder that innovation is not always digital or expensive,” says one CCP staff member in Ethiopia. “Sometimes it is a simple visual that catches your eye at the right moment.”
In partnership with the Mastercard Foundation, the Johns Hopkins Center for Communication Programs is giving young Ethiopians a pathway to fulfilling work.
CCP research finds that radio exposure, knowledge about contraceptives, and family size are strongest factors influencing use of modern family planning methods.
This last year, while challenging, reminded us why good communication can change lives and why evidence, creativity and care are at the heart of everything we do.
New CCP-led research suggests that simply asking pregnant women if they took their vitamins is a practical solution to understanding whether they are following recommendations, one that balances scientific rigor with the realities of limited resources.
“When couples talk, they better understand one another and behaviors change,” says CCP’s Habtamu Tamene. “And when behaviors change, so do outcomes for mothers and babies.”
In partnership with the Mastercard Foundation, the initiative aims to engage roughly 500,000 young people in community service where they can learn skills to earn permanent employment.
In Ethiopia, many women experience poor maternal and birth outcomes. A new program could double prenatal visits and increase safer delivery.
Working with the Mastercard Foundation, CCP is part of a five-year, $48-million project to prepare young Ethiopians for meaningful work.
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