Quashing Rumors to Save Lives in Nigeria
When rumors surfaced about Nigerians dying of a mysterious illness after crossing the local river, CCP training alleviated fears, and helped people to seek health care again on the other shore.
When rumors surfaced about Nigerians dying of a mysterious illness after crossing the local river, CCP training alleviated fears, and helped people to seek health care again on the other shore.
A ceremony in Nigeria closes one chapter of a social and behavior change movement, led by CCP and Breakthrough ACTION-Nigeria, and hands it to the government and community members best suited to ensure these gains are sustained well into the future.
The CCP-led Breakthrough ACTION-Nigeria project helped local Nigerian communities make key health decisions — and find ways to fund them.
By working closely with Nigerians, who were involved in everything from identifying the challenges to developing and implementing the solutions that were part of the project’s activities, CCP’s Breakthrough ACTION prepared government and community groups to take the project successes and build on them long into the future.
“In every society, journalists play a role in disseminating information,” says CCP’s Olayinka Umar-Farouk. “To do this better, journalists must be adequately trained as part of preparedness efforts for future outbreaks.”
More than a million Nigerians have played two interactive new games developed by the CCP-led Breakthrough ACTION-Nigeria project since March 2020.
“This presents an opportunity to utilize social and behavior change approaches to effectively tackle the global issue,” says CCP’s Issiaga Daffé.
An extensive tuberculosis (TB) campaign led by CCP has contributed to a dramatic rise in the number of TB cases identified and treated.
“It is amazing how evidence-based, community-centered social and behavior change interventions have changed TB case finding in Nigeria,” says Bolatito Aiyenigba, deputy project director for Breakthrough ACTION-Nigeria.
A new social mobilization approach, led by The Challenge Initiative, has significantly increased the number of women receiving family planning services in health facilities.
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