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Non-communicable diseases – illnesses like cancer, cardiovascular disease, diabetes and chronic respiratory diseases – kill 41 million people each year, equivalent to more than seven out of 10 deaths worldwide. More than half of these deaths occur in the world’s poorest countries with younger people increasingly becoming vulnerable to diseases that usually sicken older people in wealthier countries.
At CCP, we know that we can use communication to fight non-communicable diseases. That’s because chronic diseases are primarily caused by lifestyle choices: Poor diets, smoking, alcohol and drug consumption, being too sedentary. Our experience helping people make healthy decisions make us uniquely suited to assist with the kind of behavior change necessary to fight these diseases while also addressing the structural and social aspects that contribute to them.
For more than 15 years, the Meatless Monday campaign has promoted a simple message for better health and a healthier planet: one day a week, cut out meat. The concept grew to 40 countries with programming in two dozen languages. But there was no central clearinghouse for materials and no streamlined way for different organizations to collaborate and learn from one another.
CCP helped develop the Meatless Monday global online community, a digital space devoted to making it easier to spread the word about the benefits of reducing meat consumption. With more than 230 members, people across the world are now engaged in finding ways to work together for the planet.