Digital interventions play an important role in the art and science of designing programs, disseminating health messages and sharing results.

There isn’t an area of CCP untouched by technology, yet we don’t just adopt new technology for technology’s sake. We choose the right technology based on the needs of each of those we serve.

Why focus on digital interventions? Connectivity has improved, mobile device ownership has increased exponentially and donors and program managers expect a level of efficiency, innovation and immediacy that comes with utilizing digital technologies. New technology can also democratize information and dialogue, creating immediate feedback and easing true engagement.

Digital interventions help put our messages into the hands of people across the world. Innovation allows us to use new tools such as machine learning to inform development and measurement of our programs. It helps us take large troves of data and translate what we have learned into action and it ensures we can assess programs in real time and connect with professional communities of practice wherever they are.

And, as digital technology continues to improve, so will our ability to harness it to do good works.

CCP’s Digital Investments 

The sudden closure of USAID and the upending of global health funding has left people around the world without some of the important online resources and country-specific tools they have come to rely on to do their work. 

Though the funding is gone, the need is still there and growing. We see the need in our analytics. For example, a top country sending visitors to the Urban Adolescent Sexual and Reproductive Health Social and Behavior Change Communication Implementation Kit is the Democratic Republic of Congo. Another example can be seen in user behavior to the Knowledge Management Training package.  Generally, most website traffic originates via search engine; however 60% of visits to the KM Training package site are direct.  

There are real people behind these metrics, using these tools to create change in their communities.  

To secure the future of many online resources developed by CCP-led, USAID funded projects over the past decade, CCP has taken measures to sustain valuable tools from SBC Learning Central to the Malaria Behavior Survey and beyond. From data analysis tools and how-to guides from what is believed to be the largest collection of social and behavior change communication materials anywhere on the Compass for SBC, CCP will maintain these sites for as long as possible. 

If you’d like to help CCP maintain these crucial data, please contact us at ccpbd@jhu.edu.