Social and Behavior Change

We believe that the key to social and behavior change is communication. It can help people adopt healthy behaviors, overcome social and structural barriers and improve their lives and those of their families and communities. 

Our approaches are grounded in behavioral science and communication theory along with decades of learning alongside our partners and stakeholders. In addition to getting people the information they need to act, we create opportunities for people to gather and reflect on how they can best support their families’ health.

We are agnostic about which approach is best. We rely on context, local knowledge and data to determine the mix of interventions with the greatest potential for impact. By using a combination of traditional and new approaches we create programs that provide role models to emulate and baby steps to follow on the path to change. 

We use face-to-face communication, working with our partners on the ground to provide judgment-free zones and make it easy to ask difficult questions without fear. We engage religious and other community leaders as fellow champions of change, as they can positively affect the beliefs and actions of their constituencies. We use advocacy approaches to address structural and other barriers that stand in the way of progress.  

And we are committed to the continual pursuit of testing, learning, evolving and sharing to ensure that we, our partners and the SBC community are able to respond effectively to the challenges we face.