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The Johns Hopkins Center for Communication Programs (CCP) has received a five-year award with a $300 million ceiling from the United States Agency for International Development (USAID) to lead its social and behavior change programs around the world.
Breakthrough ACTION ignites collective action and encourages people to adopt healthier behaviors—from using modern contraceptive methods and sleeping under bed nets to being tested for HIV. The work harnesses the demonstrated power of communication and integrates innovative approaches from marketing science, behavioral economics and human-centered design.
As USAID’s flagship global social and behavior change project, Breakthrough ACTION is active in 30 countries and growing.
The project’s focus areas include:
The project builds on the legacy of HC3 while nurturing new partnership with governments, civil society and communities around the world to:
Save the Children; ideas42; ThinkPlace; Camber Collective; the International Center for Research on Women; Viamo
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