Breakthrough ACTION

Tackling intractable challenges around the world through social and behavior change

The Johns Hopkins Center for Communication Programs (CCP) has received a five-year award with a $300 million ceiling from the United States Agency for International Development (USAID) to lead its social and behavior change programs around the world.

Breakthrough ACTION ignites collective action and encourages people to adopt healthier behaviors—from using modern contraceptive methods and sleeping under bed nets to being tested for HIV. The work harnesses the demonstrated power of communication and integrates innovative approaches from marketing science, behavioral economics and human-centered design.

As USAID’s flagship global social and behavior change project, Breakthrough ACTION is active in 30 countries and growing.

The project’s focus areas include:

  • COVID-19
  • Democracy and governance
  • Ebola
  • Education
  • Family planning and reproductive health
  • Global Health Security Agenda
  • HIV and AIDS
  • Malaria
  • Maternal, newborn, and child health
  • Nutrition
  • Tuberculosis
  • Zika
  • Zoonotic diseases

The project builds on the legacy of HC3 while nurturing new partnership with governments, civil society and communities around the world to:

Move the Field Forward

Expanding connections between SBC practitioners, strengthening their capacity in new approaches and setting the global agenda

Improve Health Outcomes​

Addressing intractable challenges through established and new approaches that identify and solve behavioral barriers

Implement High-Quality, Country-Driven Interventions

Providing focused technical assistance to USAID missions and partners around the world

Strengthen Advocacy for Increased Investments

Providing leadership, making compelling arguments for, and elevating the importance of SBC






Implementing Partners

Save the Children; ideas42; ThinkPlace; Camber Collective; the International Center for Research on Women; Viamo

Advocacy, Angola, Bangladesh, Barbados, Behavioral Economics, Benin, Botswana, Burkina Faso, Cambodia, Cameroon, Capacity Strengthening, Child Survival, Community Mobilization, Cote d'Ivoire, COVID, Current, Democratic Republic of Congo, Digital, Dominican Republic, Ebola, El Salvador, Emerging Infectious and Neglected Diseases, Entertainment Education, Eswatini, Ethiopia, Family Planning, Gender, Ghana, Guatemala, Guinea, Guyana, HIV and AIDS, Honduras, Human-centered Design, Indonesia, Jamaica, Kenya, Knowledge Management, Liberia, Malaria, Malawi, Mali, Maternal and Child Health, Mozambique, Myanmar, Nepal, Niger, Nigeria, Nutrition, Philippines, Public-private Partnerships, Risk Communication, Rwanda, Saint Lucia, Saint Vincent, Senegal, Sierra Leone, Social and Behavior Change, South Africa, South Sudan, Tanzania, Togo, Tuberculosis, Vietnam, Water and Hygiene, Youth, Zambia

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