How Social Networks Affect the Spread of Health Behavior

Doug Storey, PhD

Doug Storey, Associate Director at CCP and Assistant Professor at the Johns Hopkins Bloomberg School of Public Health, explains in this video how health behaviors spread more rapidly when they are reinforced through regular social interactions.

The phenomenon of behaviors spreading through social networks, including online networks, was discussed in a recent Science article. The lead researcher from MIT discusses his findings in this video.

CCP’s work has used media to encourage conversation about health topics within households and communities as part of the behavior change process for many years.

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