The Guardian Finds CCP Projects “Best Public Health Campaigns”

Zambia HIV
Adolescent girls participate in a dance demonstrating HIV prevention during a Creative HEART contest at a secondary school in Chongwe, Zambia. The HEART (Helping Each Other Act Responsibly Together) campaign was designed by youth for youth and uses the mass media to promote HIV/AIDS prevention through abstinence, being faithful to one partner, or consistent condom use. © 2005 Jennifer Orkis, Courtesy of Photoshare

Three projects led by the Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP) were selected by The Guardian as among the five best public health campaigns in the global south, specifically for the impact they had on ending preventable diseases.

In Zambia, CCP’s HEART (Helping Each Other Act Responsibly Together) and One Love, Kwasila! campaigns sought to raise awareness and reduce the spread of HIV. HEART used billboards, print, TV and radio to transmit the message to “abstain or use a condom every time you have sex.” One Love, Kwasila! developed a TV series, “Club Risky Business”, and followed each episode with interactive SMS messaging to raise awareness about the risks of having multiple and concurrent sex partners.

Wazazi Nipendeni is a safe motherhood campaign in Tanzania that empowers pregnant women and their partners to take the steps necessary for a healthy pregnancy and safe delivery. It uses a variety of channels to spread its messages, from traditional media to innovative SMS text messages to remind pregnant women and their birth supporters to practice healthy behaviors. The campaign has reached over 300,000 women, and is still underway.

Learn more:
HEART Evaluation in Journal of Adolescent Health

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