Christy Turlington Burns remembers the exact date she became interested in maternal health.

It was the day her daughter was born — and the day Turlington Burns suffered a postpartum complication that could have killed her. That experience led her to make No Woman, No Cry, a documentary film about pregnant women and their care providers in four countries; to pursue an MPH at Columbia’s Mailman School of Public Health; and to found Every Mother Counts, a nonprofit dedicated to achieving quality, respectful, and equitable maternity care for all.

In this conversation, Susan Krenn, executive director of the Johns Hopkins Center for Communication Programs, draws on her more than 30 years with CCP to discuss with Turlington Burns the barriers and opportunities she sees in her work with pregnant women and mothers in the U.S. and around the world.

Susan Krenn: At CCP, we use social and behavior change communication to inspire people to make healthy choices. We use a whole range of media to kind of get the message out, including entertainment education, TV and radio programs. We also work in advocacy. What advocacy approaches have you found work best for Every Mother Counts?

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