Subscribe to CCP's monthly newsletter
Receive the latest news and updates, tools, events and job postings in your inbox every month
In Malawi, young boys from about 5 to 15 are less likely than their family members to sleep with an insecticide-treated bed net designed to protect them from mosquitoes carrying the parasite that causes malaria.
In its evaluation study, Breakthrough ACTION found that exposure to the many layers of the campaign led to shifts in mindsets about sleeping under a mosquito net as a social norm, as well as changes in malaria-prevention behaviors.
Sign up to our monthly newsletter