Entertainment education (EE) is an approach to social and behavior change communication (SBCC) where health and social messages are purposefully incorporated into entertaining programming. Today we’re celebrating radio, one of the most popular and powerful EE mediums. Radio remains one of the most accessed platforms
It’s not often that I have the opportunity to do something that has never been done before. But I got that chance earlier this month when I was asked to assist in the development of Pakistan’s first college course on Entertainment Education (EE) for Social
Does the saying “a rising tide lifts all boats” apply when it comes to health? This has been a key question in SBCC program design. For years, public health professionals believed that programs designed for the general population would equally benefit marginalized or disadvantaged groups,
Siri ya Mtungi, a television serial drama produced by CCP’s Tanzania Capacity and Communication Project (TCCP), is the winner of an AfriComNet Annual Award for Excellence. The AfriComNet awards recognize outstanding contributions made by individuals/organizations to strategic communication for health. Siri ya Mtungi, or Secrets
In an article on CNN this week, Susan Krenn, Director of CCP explained the importance of using entertainment education to transmit health messages. “This type of programming [entertainment education] really allows you to use creativity and pull people in for the value of the entertainment,
Every Sunday, men and women across Côte d’Ivoire end the weekend by watching television. On March 16 a new television drama series joined the popular Sunday evening line up: Réseaux (“Networks” in English). Réseaux follows the story of Jean-Yves, a man in his mid-40s who is torn between
On February 20, 2014, three feature films with a focus on HIV prevention and treatment premiered in Dar es Salaam, Tanzania. The films were produced through the Swahiliwood Feature Films Project, a collaborative partnership between CCP’s Tanzania Capacity and Communication Project (TCCP) and Tanzanian filmmakers,
Betengna, the first radio program in Ethiopia to feature the true stories of people living with HIV, celebrated its seventh anniversary at the end of September. “I am so happy to have told my story. I have felt strengthened and empowered from doing so,” stated
“Since a large percentage of the Zambian population owns or has access to a radio, the Radio Distance Learning Program will provide an opportunity to bridge the information gap and help promote desirable behaviors,” explains Dr. Joseph Katema, Minister of Community Development Mother and Child
Researchers from the Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (JHU∙CCP) have created a new instrument to measure children’s television program exposure and recall. The study examined the effect of Alam Simsim, the Egyptian version of the children’s educational television series
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