Stories Change People: Rubén Blades on Music, Meaning and Behavior Change
Why a Grammy-winning singer and songwriter belonged at an international social and behavior change conference.
Why a Grammy-winning singer and songwriter belonged at an international social and behavior change conference.
Co-hosted by CCP, the 2026 International Social and Behavior Change Communication Summit united a global community to tackle the field’s biggest challenges and opportunities through five days of learning and collaboration.
As a SBCC Summit co-host and longtime leader in the field, CCP will have a strong presence at the conference, which opens June 22 in Panama City.

The Panamanian singer, songwriter, actor, former minister of tourism and activist will reflect on the power of storytelling, culture and music to shape public understanding, strengthen communities and inspire social change. He will appear in conversation with Carlos Chirinos of New York University.

Early-bird rates are available. Save the date for the Summit, co-sponsored by CCP, scheduled for June 22-26, 2026, in Panama City, Panama.
The Planning Secretariat, co-led by CCP, is accepting abstract submissions on the theme of “The Power of Connection” until Oct. 3, 2025.
Organizers say the next International Social and Behavior Change Communication Summit will be held in Panama from March 23-27, 2026.
As we eagerly await what is in store for 2023, here’s a review of the Top 5 CCP blog posts for 2022.
“I promised you a unique and extraordinary week,” said CCP’s Jane Brown. “And it has been a unique and extraordinary week, and it’s all due to you, so thank you so, so much.”
“Our lives were turned upside down (by COVID-19, but) we were also witness to the power of SBCC’s unique ability to galvanize communities,” says CCP’s Jane Brown.
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