Lessons Learned from Using Celebrities as Public Health Messengers
During COVID-19 pandemic, CCP led a social media campaign in Malawi using influencers to share messages about vaccination. Results were mixed.
During COVID-19 pandemic, CCP led a social media campaign in Malawi using influencers to share messages about vaccination. Results were mixed.
New CCP research suggests that treating the COVID-19 vaccine differently than other routine vaccines may have contributed to vaccine doubts and low uptake rates.
With all eyes on the African soccer tournament, the Breakthrough ACTION project has created soccer-themed messages to promote COVID-19 vaccination and routine immunizations to audiences in four countries.
Stakeholders are building on COVID-19 lessons to shape resilient health systems that can accommodate vaccines and withstand future pandemics.
A CCP-led program in Bangladesh has developed creative ways to boost COVID-19 vaccine uptake among its young people.
Older Indonesians helped their peers make the decision be vaccinated against COVID-19 as part of a CCP-led Breakthrough ACTION activity.
Since CCP-led Breakthrough ACTION began a COVID-19 vaccination awareness campaign in Nigeria, vaccination rates have increased by 75 percent.
A CCP-led program trains local shopkeepers in Bangladesh to be sources of not just supplies but information, notably on COVID-19 vaccination.
CCP research suggests ways to improve uptake of the COVID-19 vaccine, which was just approved in Côte d’Ivoire for pregnant women in January.
“We are proud to be able to continue serving people around the world who want to be protected from what is still a global pandemic,” says the director of the Breakthrough ACTION project.
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