Interpersonal Communication for Immunization Package
The job of making sure children across the world receive lifesaving vaccines often falls into the hands of frontline health workers. Caregivers need the most current, evidence-based information on vaccines and reminders of childhood vaccine schedules, which frontline health workers provide. It is also critical that they effectively communicate and connect with their clients, building trust in vaccines among those who question them because children will not be immunized if their caregivers do not believe vaccines are safe and essential.
The Interpersonal Communication for Immunization initiative is a UNICEF-funded program charged with developing materials needed to strengthen frontline workers’ communication skills.
In the first phase of the initiative, CCP is working closely with UNICEF and other immunization and communication experts from global, regional and country institutions. They are talking with frontline health workers and caregivers, asking about immunization practices and attitudes. The goal: to understand the barriers that keep their clients from vaccinating their babies and older children – and to develop communication tools to overcome those hurdles.
As the project progresses, CCP will create materials, test them and make tweaks, and ultimately roll them out. The package will be adaptable for the individual needs of each country. As part of the package, CCP will develop a framework to help measure whether the tool is helping improve immunization outcomes and more children getting vaccinated.