The Interpersonal Communication for Immunization initiative was a UNICEF-funded program charged with developing materials needed to strengthen frontline workers’ communication skills.
CCP worked closely with UNICEF and other immunization and communication experts from global, regional and country institutions. They worked with frontline health workers and caregivers, asking about immunization practices and attitudes, with the goal of understanding the barriers that keep their clients from vaccinating their babies and older children – and to develop communication tools to overcome those hurdles.
CCP created materials, tested them and rolled them out. The package is adaptable for the individual needs of each country. As part of the package, CCP developed framework to help measure whether the tool was helping improve immunization outcomes and more children getting vaccinated.