ReachHealth is designed to help communities in the Philippines reduce unmet needs for family planning, decrease teen pregnancy rates, improve maternal and newborn health and provide access to critical health services for families. CCP leads the demand generation and communication components of the five-year USAID-funded project.
The goal of the project is to improve healthy behaviors among under-served adolescents, youth, women and men in the Philippines by strengthening and scaling up existing programs there and by introducing state-of-the-art behavior change interventions to improve their reproductive health seeking behavior. ReachHealth will use innovation to make it easier for more people to adopt modern contraception – especially among underserved populations and in underserved areas of the country.
The ReachHealth team will work with the Philippine government and other local and national stakeholders to identify and respond to local root causes of poor family planning and maternal and newborn health outcomes.
According to the 2017 Demographic and Health Survey (DHS) for the Philippines, the use of any method of contraception among married women (age 15-49 years) had increased over a 10-year period from 2003 to 2013, from 40 percent to 55 percent, but stagnated at 54 percent in 2017.
Since the last DHS in 2013, the use of any modern method of family planning has increased only by two percentage points from 38 percent to 40 percent in 2017. Use also varies wildly by region and is low in many of the remote reaches of the country, something that ReachHealth hopes to remedy.