Suaahara Nepal

Radio Discussion Group in Rupandehi

Funded by the U.S. Agency for International Development (USAID), Suaahara is an integrated nutrition project that works in 41 underserved districts in Nepal to improve the health and well-being of the Nepali people by focusing on the nutritional status of women and children under-two years of age.

Led by Save the Children, the project works with communities, government and civil society organizations to provide women and their families with access to information and skills for better nutrition, hygiene and health practices.

Project plans include support of the Government of Nepal to enable it to achieve the goals in its National Nutrition Action Plan. For example, it works with the government to build the capacity of health workers, as well as staff from the Departments of Agriculture, Local Governance, Education, and Water. This creates multi-sectoral collaboration and synergy to address the pervasive problem of under-nutrition in Nepal.

A cooking demonstration in Baglung.

A cooking demonstration in Baglung.

Suaahara means good nutrition, or “a good balanced diet is the strong foundation protecting our lives.”

As part of the implementing team, CCP supports strategic social and behavior change communication initiatives that build on this message and lead to improved maternal, infant and child nutrition—including demand creation for locally available nutritious foods. It also is designing a series of communication interventions that supports national nutritional health issues.

For more information, contact Shreejana K.C. |


Time Frame:

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  • Bhanchhin Aama (Mother knows best) integrated nutrition communication platform and campaign for mass and community media. Bhanchhin Aama is a trusted, knowledgeable friendly mother-in-law character who models and promotes positive behavior change. Campaign elements include:
  • Popular Bhanchhin Aama radio drama and Hello! Bhanchhin Aama phone-in radio programs are broadcast twice weekly in three different languages. Each episode has generated an average of 2,000 responses.
  • Bhanchhin Aama Community Activities:
    • Radio Discussion Groups among marginalized populations
    • Celebration of Key Life Events during 1000 days such as rice feeding ceremony
    • Cooking demonstrations
    • Mothers group meetings, school group activities
    • National Day celebrations (ie. Breastfeeding Day), songs, folk media
  • Media Advocacy with journalists for increased quality reporting about nutrition issues
  • Technical Assistance to Government of Nepal in developing effective communication interventions to reduce stunting in children.