Following the recent rash of deaths, CCP quickly developed a new social media campaign and toolkit to reinforce the ABCDs of safe sleep and prevent more Baltimore babies from dying.
Working with local partners to reduce the number of overdose deaths in Baltimore, CCP developed a three-fold message: Go slow. Never use alone. Carry naloxone.
The Johns Hopkins Center for Communication Programs recently brought together members of Bmore POWER, a group of peer advocates and educators, for a three-day hackathon to quickly create messages aimed at preventing people from overdosing on fentanyl and dying.
CCP is pleased to be a long-term partner of the Baltimore City Health Department, Family League of Baltimore and HealthCare Access Maryland in implementing the B’more for Healthy Babies Initiative. Since 2009, CCP has provided communication support to this innovative initiative. In that time, the
CCP is pleased to be a long-term partner of the Baltimore City Health Department, Family League of Baltimore and HealthCare Access Maryland in implementing the B’more for Healthy Babies Initiative. Since 2009, CCP has provided communication support to this innovative initiative. In that time, the
JHU∙CCP has been honored with the 2013 Community Partners Award from the Family League. This award recognizes the key role CCP has played in the B’more for Healthy Babies Initiative. B’more for Healthy Babies was launched in response to the high infant mortality rate (IMR) in
Baltimore Commissioner of Health Dr. Oxiris Barbot, The Family League of Baltimore and leaders of the B’more for Healthy Babies initiative to reduce infant mortality launched a new “SLEEP SAFE” campaign video to encourage fathers to implement safe sleep practices for their babies and to encourage fellow dads to do the same.
The B’more for Healthy Babies campaign, an initiative of the Family League and the Baltimore City Health Department in partnership with JHU∙CCP, has been awarded $1 million by CareFirst BlueCross BlueShield to sustain the successful infant mortality reduction program.
Antoine Dow is not new to fatherhood, but the birth of his youngest son Nasir, now 8-months, brought some new challenges. “My son was a preemie,” states Dow. “He was in the hospital for a couple of months.”
CCP’s successful B’more for Healthy Babies SLEEP SAFE campaign recently launched a new phase of advertising. Designed to address fathers and to make the connection between exposure to cigarette smoke and infant death, the new ads feature a real Baltimore dad talking about his own experience. Dale (the dad in the ad) “took one for the team” (his family) and stopped smoking in his home.
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