Social and Behavior Change Communication (SBCC) Implementation Kits are practical, step-by-step guides designed to strengthen health and development programs. Each I-Kit focuses on a specific topic or challenge, providing tools, templates, examples, and resources to support practitioners in designing, implementing, and evaluating effective SBCC strategies.

Originally developed under the Health Communication Capacity Collaborative (HC3) and expanded through Breakthrough ACTION, these resources are now maintained by the Johns Hopkins Center for Communication Programs (CCP).

Featured I-Kits

• Monitoring & Evaluation for Malaria Case Management
  Guidance for national malaria programs and partners on developing M&E plans for SBCC activities that support case management, with real-world examples.
• Integrated SBCC Programs
  A framework for developing integrated SBCC strategies that work across health and development issues.
• SBCC for Malaria in Pregnancy
  Tools to strengthen SBCC strategies for malaria in pregnancy, with a focus on addressing gaps in interventions targeting health workers.
• Promoting Quality Malaria Medicines
  A roadmap for designing communication campaigns to combat substandard and counterfeit malaria medicines.
• Integrating SBCC into Service Delivery
  Guidance for project managers on using service communication to increase demand, improve uptake, and maintain healthy behaviors.
• SBCC for Emergency Preparedness
  Key considerations for developing SBCC strategies in the preparedness phase of public health emergencies.
• Provider Behavior Change
  Step-by-step guidance to design SBCC interventions that improve provider practices and client outcomes.
• Urban Adolescent SBCC
  Tools and worksheets for building effective SRH communication programs for urban adolescents ages 10–19.
• Healthy Timing & Spacing of Pregnancies (HTSP)
  Communication materials and tools to integrate AMA and HP pregnancy risks into FP and MCH programs.
• Resource Mobilization
  A practical guide for SBCC organizations on developing proposals, business plans, and donor communications.
• Demand Generation for Lifesaving Commodities
  Strategies to increase demand for nine priority RMNCH commodities, with adaptable templates and examples.
• Gender and SBCC
  Frameworks and tools to strengthen gender integration within SBCC strategies and marketing plans.
• Ebola Preparedness
  A roadmap for communication strategies in response to Ebola Virus Disease (EVD) threats.
• Designing an SBCC Strategy
  Step-by-step guidance to develop comprehensive SBCC communication strategies.
• Supporting Breastfeeding Interventions for Faith-Based Organizations
  Tools to help FBOs and partners design effective SBCC interventions that promote breastfeeding.