Applied Research

For more than 30 years, CCP’s applied research has been used to develop and implement programs in response to real-world challenges. 

We start with the desired outcome, then conduct research to determine what barriers need to be overcome and what factors might facilitate that change. The evidence-based solutions that result are practical and grounded in the everyday lives of stakeholders. Our methods mean we are constantly monitoring our work, determining which pieces are successful and why – and which pieces need more tweaking. 

What we learn is carried forward into the next project and shared in other settings. It is this incremental improvement, the constant updating of knowledge and skills, and our belief in the portability and adaptability of our approach that sets CCP apart and makes us the go-to center for applied research in communication.

This applied research takes many forms from co-creating through human-centered design to real-time monitoring through digital data platforms to more conventional qualitative and quantitative approaches for getting to the bottom of some of the world’s most pressing problems.

Challenge

Through CCP’s family planning work in Indonesia, many women were choosing long-acting contraceptive methods such as IUDs. But, the data showed, often these women were not counseled about or prepared to deal with possible side effects of these methods and so were disappointed with their choice and had their IUDs removed within one year.

CCP, working with community health centers and high volume birthing centers, created a tablet-based counseling program for providers to more methodically assist women as they chose the best contraceptive method for them, explicitly explaining benefits AND side effects. When women were steered toward a method that best fit their individual needs and understood the potential side effects, our research found that they were significantly more likely to stick with their contraception longer. The program is now being extended nationwide.

Meet Our Researchers

Focus areas: communication theory, environmental communication, human centered design, emergency preparedness

Focus areas: malaria, quantitative analysis, HIV/AIDS, adolescent health

Focus areas: WASH, communication theory, health care seeking, program monitoring

Focus areas: gender, men’s health, reproductive health, community psychology

Focus areas: social and behavior change communication, qualitative and quantitative research methods, GHSA

Focus areas: sociological theory, social determinants of health, decolonization, gender equity/intersectionality, phenomenological/interpretive research methods

Focus areas: sexual and reproductive health, social and gender theory, mixed methods, mobility/migration

Focus areas: social and behavior change communication, mixed methods evaluation research, global health

Focus areas: health communication research, digital health, qualitative research methods, participatory research methods

Focus areas: reproductive health and justice, family planning, decision-making, gender

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