What is Entertainment-Education?

Simply put, Entertainment-Education is designed to both entertain and educate, intentionally weaving important health and social issues into powerful storytelling that draw in viewers by the millions.

At CCP, we use Entertainment-Education as a catalyst for behavior change. We know that telling a truly engaging story can resonate with people, prompting them to reflect on their own lives and make healthier choices. A global leader in the field of Entertainment-Education, CCP has combined the science of analysis and theory with the art of storytelling. The result is a large collection of compelling narratives that encourage audiences to identify with characters and situations that help them to make positive changes in their own lives. It’s a model that has allowed us to create award-winning programming for more than 30 years.

CCP infuses its work with messaging and modeling of key behaviors related to urgent health and social topics such family planning, gender equity, HIV, nutrition, malaria, and more. Where possible, projects take a transmedia approach, which uses popular characters across multiple platforms to reinforce messages and inspire change. This can include interactive features such as social media, video blogs, games, listeners’ clubs, call-in shows and in-person community activities.

The 2018 International Social and Behavior Change Summit featuring Entertainment-Education

The Summit, held from April 16-20 in Nusa Dua, Indonesia, brought together practitioners from around the world to learn from one another and share the newest developments in SBCC and Entertainment-Education.

The Reach and Impact of Entertainment-Education: