Social and Behavior Change Communication

The Johns Hopkins Center for Communication Programs was founded on the belief that social and behavior change communication (SBCC) is key to solving the world’s most pressing health problems.

Our mission: to inspire and empower people around the world to make healthy choices for themselves and their families, from using condoms to sleeping under bed nets to visiting a doctor when they are sick.

We do this in many ways, using traditional communication tools and the latest communication technology: through television dramas whose characters are faced with difficult health choices, radio call-in shows where anyone can ask for confidential health advice, through community conversations about the importance of HIV testing or through mobile apps designed to help community health workers have conversations about contraceptive options.

The impact we make is real.

What all of our work has in common is the combination of innovation and creativity with a foundation in theory and evidence. When a new health crisis emerges – such as Ebola or Zika – we use our tried-and-true methods to take stock of the situation, adapt our evidence-based tools and to anticipate any hurdles along the way.

Fundamental to our approach is the understanding that behaviors don’t occur in a vacuum and that many are grounded in customs that communities have practiced for generations or habits that are deeply entrenched. But by making specific changes, people can improve not only their health but the health of the generations to come.

Lives depend on it.

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What is SBCC?

This infographic explains SBCC and its benefits.

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