CCP Helps Johns Hopkins Protect Itself from COVID-19

As Johns Hopkins University navigates the challenges of the COVID-19 pandemic, a new outreach effort is urging collective action. CCP is using its social and behavior change communication skills to help protect the health and safety of staff and students.
CCP is helping Johns Hopkins University create messages to prevent COVID-19 in the community. Photo: Will Kirk

With the health and safety of all Johns Hopkins community members a top priority as the university navigates the challenges of the coronavirus pandemic, a new outreach effort is urging collective action.

Through new signage, digital media and other resources, the “JHNeedsU” campaign promotes safe and responsible behaviors among all Hopkins community members — for the limited in-person activities taking place now, for those working and studying remotely and in anticipation of expanded activities in the future. The campaign emphasizes four key best practices for preventing the spread of COVID-19: cover your face, wash your hands, keep your distance from others and report symptoms. It also offers further guidance and contacts, with the motto “Help Us Protect Each Other.”

The JHNeedsU campaign leans on the expertise of the Johns Hopkins Center for Communication Programs, a global leader in public health behavior change communication and part of the Bloomberg School of Public Health. CCP is applying the same science and systematic processes it uses globally to develop successful behavior change campaigns for this effort at home.

“The situation with COVID-19 is always evolving, and JHNeedsU is designed to adapt to those changes, all the way to the point when we can welcome all of our students, faculty and staff back to our campuses,” says Susan Krenn, executive director at CCP. “Our goal is to share the most up-to-date information we have available and encourage everyone to practice the prevention behaviors that will protect them, wherever they may be.”

The JHNeedsU campaign includes:

  • New signs posted in and around Johns Hopkins facilities and across digital platforms reminding all community members and visitors of expected behaviors
  • Information and resources for faculty, staff, and students on the Johns Hopkins Coronavirus Information website, including guidelines for best practices in shared spaces (such as labs and elevators) and details on updated safety and cleaning protocols the university has implemented
  • The Johns Hopkins COVID-19 Call Center (833-546-7546), which is open seven days a week between 7 a.m. and 7 p.m. The hotline is open to faculty, staff, or students experiencing COVID-19 symptoms or concerned about exposure
  • Johns Hopkins employees acting as safety ambassadors at specified campus locations, encouraging compliance with face covering and social distancing requirements. The ambassadors can provide a free face covering to any visitor who doesn’t have one

“As a community, we really have to be working together to establish and sustain healthy behaviors,” says Jane Schlegel, vice president and chief administrative officer at the university. “This involves not only our faculty, staff and students, wherever they may be, but also anyone visiting our campuses during the pandemic. Everyone needs to participate.”

A version of this story first appeared on the JHU Hub.

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