The Department for International Development (DFID) of the United Kingdom has awarded Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP) £5,500,000 (approximately $8 million) to scale up an electronic coupon (e-coupon) strategy for continuous distribution of long lasting insecticidal nets (LLINs)
On the morning of October 2nd, families in Koforidua, Ghana awoke to cries of “Donkomi! Donkomi!” Rushing to the market to find out what was on sale (“Donkomi” means “limited time discount” in Twi), men and women were greeted by a team busily issuing e-coupons
In 2010, the Ghana Behavior Change Support Project (BCS) launched the national multimedia GoodLife campaign.The campaign included a song, “Life is what you make it” that links personal happiness to the practice of healthy behaviors, the highly popular GoodLife Game Show, a GoodLife New Year’s concert featuring many popular
Meet Super Nana, Baba Body-Building, Payin and Kakra the Protective Twins, Kofi Energy, and Mansa Breastmilk. These six figures are Ghana’s first animated food “Super Heroes” and the faces of an innovative child nutrition campaign, Aduane Pa Ma Asetena Pa (“Good Food for Good Life”),
For years the National Unity Games have provided Ghana’s preeminent young athletes an ideal setting for competition, fraternity and cultural celebration. The annual ten-day event now also raises support for malaria control, thanks to an effort by the United Against Malaria partnership, the National Sports
“What is your good life?” asks the Ghana Health Service, with support from the Ghana Behavior Change Support (BCS) project’s GoodLife campaign. The lyrical response from the campaign’s song is succinct: Your life is important, handle it well Your life is worth living So get
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