Communication et Promotion de la Santé/Keneya Jemu Kan is designed to reduce maternal, infant and child mortality in Mali. A comprehensive approach delivers messages that increase knowledge, awareness and adoption of healthier behaviors, positively impact attitudes and increase access and use of modern contraceptive methods and other health products. The program’s approach embraces partnership at all levels – from the couple who decides to adopt a modern contraceptive method to organizations such as NGOs and women’s groups that join with nurses, doctors and communities to meet the health needs of Malian families.
Keneya Jemu Kan’s work is being done through the Jigisigi (Hope for Families) umbrella platform. The platform positions the family as the main promoters of health and promotes increasing the woman’s role in decision-making in the household. The project not only works to expand access to and use of health services and behaviors among women and men of reproductive age and their family members, but it is working to make sure people in remote and underserved areas are able to access products to improve their health. These products include modern contraceptive methods, Aquatabs for water purification, Chlorhexidine for newborn umbilical cord care and Orasel Zinc to treat diarrhea. The promotion and sale of these products is integrated into the Jigisigi platform, along with behavior change and service promotion activities.
Keneya Jemu Kan draws on CCP’s experience in entertainment-education and technology to create exciting new media to engage audiences and encourage behavior change. These include interactive radio programs, a youth-focused reproductive health mobile app and social media campaign and a comedic family planning television musical.
Since Keneya Jemu Kan began, the project has:
- Launched the Jigisigi family planning campaign at the national and community levels through radio and TV spots, posters, billboards and interpersonal communication activities.
- Developed and aired 12 television programs focusing on family planning, maternal and child health, water and hygiene, malaria and HIV
- Developed and distributed more than 45,000 print materials on family planning, maternal and child health, water and hygiene, malaria and HIV
- Sold more than 18 million male condoms, 6.7 million water filtration tablets, 331,000 injectable contraceptives and 483,000 oral contraceptive pills
In 2017-2018, Keneya Jemu Kan will launch the Jigisigi maternal and neonatal health campaign, which will include efforts to promote the use of medical care during and after pregnancy, the use of health facilities for giving birth and infant vaccination.