The Keneya Jemu Kan project conducts social and behavior change communication (SBCC) and social marketing (SM) activities in Mali to:
- reduce maternal, infant and child mortality;
- increase contraceptive prevalence; and,
- reduce prevalence of underweight women and children and of stunting and wasting in children.
The social marketing component helps to increase access and use of health commodities. The project strengthens local NGOs capacity and the Ministry of Health’s communication entity (CNIECS) to design, implement and evaluate effective evidence-based SBCC intervention and social marketing.
This SBCC and social marketing approach embraces partnership at all levels – from the couple who decides to adopt healthier behaviors to community health actors such as NGOs and women’s groups that join with nurses, doctors and communities to meet the health needs of Malian families.
Demand generation through a comprehensive, integrated multi-channel approach delivers messages that increase knowledge, awareness, positively impacted attitudes and lead to the adoption of healthier behaviors as well as increased access and use of services and health products.
Keneya Jemu Kan is a five-year USAID-funded project led by CCP and implemented in collaboration with Palladium and Management Sciences for Health (MSH).
- Oversaw the successful launch of the family planning campaign called Jigisigi
- Developed and aired 12 TV programs (spots and promotional) focusing on FP/MCH/Wash/Malaria and HIV/AIDS
- Developed 20 radio programs (spots and promotional)
- Developed and distributed more than 45,000 print materials on FP/MCH/Malaria, Watsan, HIV/AIDS (6,500 posters; 5,400 flipcharts; 31,500 leaflets; 500 jobaids; 440 booklets; 13,500 flyers)
- 18,381,972 male condoms sold
- 6,722,420 Aquatabs sold
- 331,840 contraceptive “Confiance” sold
- 483,590 contraceptives “Pilplan” sold
- Conducted and publish the results of a baseline study “Etude de base sur les facteurs d’idéation et les comportements lies à la SMI, la PF, Wash, et le VIH/SIDA au Mali”