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“What we don’t want to do is to incite fear,” says CCP’s Kathryn Bertram, in a Q&A where she talks COVID-19, communication and tailoring messages and nudges for communities worldwide.
To help cut through misinformation and rumors surrounding the second-largest Ebola outbreak ever in the world, the Johns Hopkins Center for Communication Programs has developed messages for a national health hotline available to anyone in the Democratic Republic of Congo.
One in four people surveyed in eastern Congo say they don’t believe Ebola is real. We need to find a way to rebuild that trust to be able to halt an outbreak that keeps spreading, says CCP’s Susan Krenn.
“We are charged with putting a comprehensive strategy and system in place so that should an emergency occur, we will be ready to respond,” says CCP’s Kathryn Bertram.
Sometimes communication is all we have to effectively respond in real time to emergency health threats such as the Nipah virus in India, writes CCP’s Executive Director Susan Krenn.
A CCP staffer reflects on her experiences working in Liberia during the 2014 Ebola outbreak, when more than 11,000 people in three countries ultimately died.