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With the goal of increasing demand for reproductive health services, several troupes of actors took to the far-reaching tribal regions of Jharkhand in central India in April and May 2011 with a play about family planning. The state-recruited troupes performed a street play that was
“A happy and healthy family results when husband and wife … use the knowledge gained from health providers to plan their family.” (Pati patni karein vichar, swasth naari, swasth parivar) Linked by this tagline, over a dozen new TV and radio spots with family planning
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