Phase 1: Define
Phase 2: Design & Test
Phase 3: Apply
Human-Centered Design (HCD) is a framework or mindset for solving problems that emphasizes the human perspective in order to create the best possible results. It is not a top-down approach, but rather a collaborative process experienced together with the very people who will benefit from whatever innovation or tool is being developed.
The design-thinking process, as facilitated by the Johns Hopkins Center for Communication Programs, can help practitioners leverage their creativity to achieve novel solutions to complex problems, most often in the public health space. The design thinking process includes five distinct, yet interconnected, steps — empathize, define, ideate (brainstorm), prototype, and test.
Click on the steps below to learn more.
The Social and Behavior Change Flow Chart is CCP’s design process for social and behavior change activities to address health or development challenges. The SBC Flow Chart comprises three phases, Define, Design and Test, and Apply. This integrated approach draws on design, behavioral science, community engagement, market research and communication, and brings together the strengths of each discipline, methodology and technique to create new opportunities for innovative SBC solutions.
Phase 1: Define
Phase 2: Design & Test
Phase 3: Apply
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Determine the stakeholders involved in the challenge of focus and learn about them.
In design thinking, the testing phase is done early and frequently, and the feedback received on the prototype is fed back into the design thinking process at whichever phase is most relevant.
Clarify and further define the challenge of focus.
During this phase, the design team is tasked with performing an analysis of the landscape of the challenge, which includes identifying the positives, challenges and opportunities related to it, and ultimately identifying key insights that will serve as the basis for ideation.
Brainstorm solutions for the identified challenge, rooted in a deep understanding of the end user(s) and related stakeholders.
During this phase, the design team is tasked with using the data collected during the empathize and define phases to brainstorm creative, human-centered solutions for the challenge.
Create a rough draft model of the selected solution.
During this phase, the design team is tasked with selecting the top idea(s) from ideation/brainstorming to prototype. In design thinking, we emphasize prototypes, or rough draft models, as that helps facilitate honest and useful feedback from users during the testing phase.
Receive feedback on the prototype(s).
In design thinking, the testing phase is done early and frequently, and the feedback received on the prototype is fed back into the design thinking process at whichever phase is most relevant.
